Eniva Vibe is a line of liquid vitamins (and other nutrients) that is being aggressively promoted as a healthy alternative to vitamins and minerals sold in tablet form. A chief selling point is the claim that liquid vitamins are better absorbed by the body because large, hard pills may pass through the digestive tract and be excreted intact.
While it is true that liquid vitamins may get into your system better than supplements that do not fully dissolve, the fact is that liquid vitamins aren’t any better for you than good quality vitamin and mineral supplements that are formulated to be easily digested and absorbed in pill form. The downside to liquid supplements is that they’re much more expensive. And since many vitamins, particularly vitamin C, begin to break down upon exposure to air, in some cases the potency of liquid vitamins may begin to wane as soon as you open the bottle – even sooner if they aren’t well manufactured, carefully packaged, and properly stored.
Although I do see a need for good quality liquid vitamins – for people who can’t swallow pills easily or don’t like taking them, for example – I haven’t been impressed with many of the liquid products on the market today, including vitamin-infused water. Most provide unneeded calories and additives.
Eniva Vibe makes some extravagant claims – that the supplement has anti-aging effects, promotes an escalating sense of wellness, and even that results sometimes may been seen in "hours or days" (although promotional materials also caution that you may not notice any improvement in health conditions for weeks to months).
Beyond those dubious claims is the fact that Eniva Vibe is sold through multi-level marketing – you buy it through distributors who make money not only through their own sales but also through those of the people they recruit. I’m sorry, but I am on record as being against multi-level marketing strategies. They are often nothing better than pyramid schemes that enable those at the top to profit by leaving those at the bottom empty handed.
Seductive though the claims for Eniva Vibe may be, the fact is that liquid vitamins, no matter how attractively packaged, aren’t any better for you than good quality vitamins and minerals in tablet or capsule form. And they are certainly not healthy for your wallet.
Andrew Weil, M.D.