True Food Kitchen Continues Commitment To Ingredient Standards by Exclusively Using Avocado & Olive Oil
Restaurant brand remains dedicated to evolving culinary standards beginning with the elimination of seed oils from all cooking
PHOENIX, November 30, 2023– True Food Kitchen, the award-winning, chef-led, seasonally-driven restaurant brand, announces today the brand’s unwavering commitment to delivering the highest ingredient standards–beginning with eliminating seed oils from their cooking.
Founded 15 years ago by Dr. Andrew Weil on the idea that great tasting and nutritious food and thoughtfully crafted beverages can serve as the foundation for a life well lived, True Food Kitchen serves craveable, consciously sourced, chef-inspired dishes across its 45 restaurants nationwide.
“We’ve learned a lot about the health risks of oils extracted from seeds (corn, sunflower, safflower, canola, peanut, etc.). Especially when heated, they promote inflammation and increase risks of certain health concerns,” said True Food Kitchen’s Co-Founder, Dr. Andrew Weil. “Oils derived from fruits, such as olives and avocados, are much better for cooking and I recommend them as replacements for seed oils in the kitchen. I am proud True Food Kitchen continues to evolve their approach as we learn more.”
As part of their ongoing menu innovation, the True Food culinary and sourcing teams will continue to evolve ingredient standards with plans for additional updates to their menu offerings in the first quarter of 2024, and throughout the year.
“We’re proud to be a leader in the industry with our full transition to cooking exclusively with olive and avocado oils. We know how important moving away from processed seed oils is for our guests. This is just one piece of our updated ingredient standards, and we look forward to sharing more in early 2024.” said John Williams, CEO of True Food Kitchen. “Cooking amazing food starts with using the best ingredients possible. We are on a mission to make it easier for more people to eat more real food, and so we are focused on using whole or minimally processed ingredients in everything that we make.”
In addition to ingredient updates, True Food Kitchen launched three major menu rollouts this quarter—a completely revamped brunch, a brand-new happy hour program, and a festive new menu to celebrate the holidays. The brand will continue to focus on new opportunities and dishes to delight guests while upholding their ingredient and sourcing standards. For more information about True Food Kitchen’s menu and restaurants, please visit www.truefoodkitchen.com.
About True Food Kitchen
Founded in Phoenix in 2008, True Food Kitchen is a restaurant and lifestyle brand inspired by the philosophy that food should make you feel better, not worse, and that great-tasting food and thoughtfully crafted beverages can serve as the foundation for a life well-lived. The brand is driven by a passionate collective of accomplished chefs, visionary restaurateurs, and a renowned doctor of integrative medicine who believe delicious dining and conscious nutrition can go hand-in-hand without sacrificing flavor, creativity or indulgence. True Food Kitchen emphasizes wholesome, simple ingredients with thoughtful preparations to highlight the natural health benefits and flavors of each ingredient. From nutrient-dense staples and carefully sourced proteins to little-known superfoods, True Food Kitchen is committed to sourcing the most responsible, creative, and freshest in-season ingredients. The brand has 45 restaurants in 17 states, including Arizona, California, Colorado, Florida, Georgia, Illinois, Louisiana, Maryland, Missouri, Nevada, New Jersey, New York, Ohio, Pennsylvania, Tennessee, Texas, and Virginia.