Press Releases

For Immediate Release

LUCINI ITALIA INTRODUCES LIMITED RESERVE PREMIUM SELECT™ EXTRA VIRGIN OLIVE OIL 100% ORGANIC Paired with an Endorsement by Integrative Medicine Expert Andrew Weil, M.D.

For many years, Lucini Italia has been world renowned for its super premium quality extra virgin olive oil. Continuing its tradition of exceptional standards, passion and expertise, Lucini is proud to announce its latest offering - Limited Reserve Premium Select™ Extra Virgin Olive Oil 100% Organic. A celebration of sustainable organic farming and the first of its kind to be brought to market, Lucini Italia's oil is the only such oil to be available to a wide array of customers at an affordable price. Without compromising any of the quality, authenticity and exceptional culinary performance - the hallmarks of the brand - this new endeavor is a natural next step, appealing to both gourmet and health-conscious consumers.

As only a handful of organic Italian groves can achieve this level of artisan quality, only a limited quantity of this type of extra virgin olive oil is available for the world to enjoy. It will be obtainable nationally at Whole Foods effective April 1st, and at other select retailers soon thereafter.

Lucini Italia Limited Reserve Premium Select™ Extra Virgin Olive Oil 100% Organic makes its debut at Expo West in Anaheim, CA from March 9 - 11. Another exciting announcement at the show will be Lucini's collaboration with America's pioneer and leader in the field of integrative medicine, internationally-recognized author Andrew Weil, M.D. Dr. Weil has been an outspoken advocate of organic foods, particularly extra virgin olive oil in his writings and teachings. His Web site www.drweil.com and newsletter reach millions each month with actionable advice on healthy lifestyles. Lucini is therefore honored to have Dr. Weil's endorsement for the new organic extra virgin olive oil, making this one of Dr. Weil's first forays in the organic food marketplace. "I have long been a proponent of the health benefits of organic foods," states Dr. Weil. "This exceptional extra virgin olive oil exceeds my expectations for both taste and healthful qualities." Andrew Weil, M.D., donates all of his after-tax profits from royalties for sales of Lucini Extra Virgin Olive Oil directly to the Weil Foundation, a not-for-profit organization dedicated to supporting integrative medicine through training, education, and research.

Dr. Weil will be on hand to answer questions at the Lucini Italia booth, #3482, from 1:30 - 1:45 PM on Friday, March 9th. At other times during the Show, Marketing Manager Lakisha Ridley and Lucini President David Neuman will be happy to guide additional product samplings: e.g., four brand new soups, handcrafted in small batches in southern Italy, set to enter the market shortly.

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About Lucini Italia
Lucini Italia is committed to creating authentic, handcrafted Italian specialty foods that are based on high quality fresh ingredients from Italy. From super premium, award winning extra virgin olive oils and aged vinegars, to gourmet sauces and artisanal soups, Lucini Italia creates 100% natural products, handmade in small batches for an exceptional taste experience. With a steadfast dedication to honoring regional Italian culinary traditions, Lucini Italia inspires both the home and professional chef. For more information, please visit www.lucini.com