FOR IMMEDIATE RELEASE:
Phoenix, Arizona, 9/14/2006: The Web site www.drweil.com, the official site of Andrew Weil, M.D. and one of the most popular health-oriented destinations on the Internet, will unveil a major redesign on Sept. 14, 2006. The product of months of research, planning, and design work by the Weil Lifestyle team, the revamped site will serve up new editorial and marketing features in a cleaner, easier-to-navigate format that should make site visits - now averaging 1.5 million per month - even more informative and useful.
Twice the cover subject of TIME magazine, Dr. Weil "has arguably become America's best-known doctor," according to the New York Times Magazine. He is the author of 11 books, a columnist for Time magazine and a frequent guest on national talk programs including Larry King Live and the Oprah Winfrey Show. The www.drweil.com site is a free compendium of his nearly 40 years of accumulated wisdom in integrative medicine - a term Dr. Weil popularized to describe a system that selects the best, scientifically validated techniques from both conventional and alternative medicine.
"I'm excited about this redesign," said Dr. Weil from his home near Tucson, Arizona. "As Web sites go, mine has been around quite awhile - we rolled it out in 1996. We've been through some redesigns before, but this one is a quantum leap ahead, and I hope it appeals to both longtime users and people who have never visited before."
Regular visitors will first notice a new, dramatically cleaner interface, optimized to exploit the wider computer screens that have become popular in recent years. Navigation will be consolidated with easy-to-use tabs.
As for content, the site will feature a more personal view of Dr. Weil himself, with new stories about how he eats, gardens, exercises, manages stress, even how he is converting his vehicles to biodiesel.
"I think it's important for people to know that I do what I recommend," he said. "Physicians should be models of health, and I am happy to share my life with the public at large if it will help them take my recommendations to heart." In a similar vein, the site will also feature a new column by Jace Mortensen, Dr. Weil's friend and gardener, detailing cultivation techniques and nutritional advantages of the fruits and vegetables he grows at Dr. Weil's ranch.
The new site will feature improved coverage of the latest news in integrative medicine, and include an updated and expanded version of the "Condition Care Guide," a comprehensive list of diseases and Dr. Weil's recommended treatments.
Along with offering free information to help readers lead healthier lives, Weil Lifestyle LLC is a funding vehicle to support research in integrative medicine. To that end, the company sells vitamins, books and other products on the Web site that reflect Dr. Weil's medical philosophy.
About the company: Weil Lifestyle, LLC, is an organization founded with the purpose of providing a funding mechanism to the Weil Foundation. Its mission is to be the leading resource for education, information, products, services and philanthropic contributions based on the principles of integrative medicine. Headquartered in Phoenix, Arizona, Weil Lifestyle is the owner of the Web site www.drweil.com and the exclusive worldwide licensor of distinctive products and services selected and designed by Dr. Weil. Weil Lifestyle provides consumers with www.drweil.com, a free online resource for healthy living based on an integrative medicine philosophy. For the last 10 years, www.drweil.com has helped millions of consumers and health professionals stay abreast of news and information in the field. The popular site logs more than eight million page views and delivers over 14 million free opt-in e-bulletins each month. Dr. Weil serves as the editorial director for the site, overseeing its direction and content.